Intr-un interviu publicat in Raportul Anual pentru 2016 al Grupului International Beijer Ref, Doamna Monica Serbu, Director General al Beijer Ref Romania descrie piata de frig din Romania ca fiind intr-o continua crestere.
“We operate in a fast-growing market with very high potential. Romania’s retail industry is undergoing change, with most of the large retail chains either entering the market or renovating existing supermarkets. This is driving substantial investment in new equipment and after-market services, and is a trend on which we can capitalize. About one third of our revenue comes from the retail market; the rest derives from industrial solutions, smaller installations and aftermarket services.
Beijer Ref Romania also operates in Moldavia and Bulgaria, employing a total of 25 people. We serve around 600 customers, mostly smaller installation companies. Like all Beijer Ref businesses, we depend on close and cordial relations with our customers. As well as products, we also offer technical competence and consulting services. Together with our suppliers, we cover the whole chain, from technical specification to delivery and installation of the entire solution.
Refrigeration has been our focus, but we see a surge in demand for air conditioning.
Looking ahead, we believe the retail sector will continue to grow. We hope Romanian companies and organizations will benefit from EU funds, which would increase investment in the industrial sector. Altogether, I believe we stand well equipped for continued growth in the region.”